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UCEA Summer Institute
Final Program
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Hotel Information
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Entrepreneurship in Hard Times
The current economic recession places unprecedented demands on colleges and universities. Yet, turbulent times
also offer opportunities to entrepreneurial higher education leaders who can adapt to unexpected change. At
UCEA's Summer Institute you will learn how to assess your unit's position, develop strategies to exploit change, and
grow your programs.
Institute faculty will examine entrepreneurship from the diverse perspectives of innovation, organizational structure,
institutional strengths, market needs, curricular development, and human capital management. The intensive
2.5 day Institute is designed for professional and continuing higher education leaders-including vice presidents,
deans, directors, faculty, and program managers. Guided by faculty from public and private universities, the Institute
program blends lectures, case studies, and problem-solving exercises in an interactive, cooperative learning
format. As an Institute participant, you will gain new insights and practical strategies that can help your organization
flourish in these times.
Location
The opening Summer Institute session on July 5 will take
place at the Serrano Hotel. All Institute sessions on July 6
and 7 will be held at the UC-Berkeley Center at 95 Third
Street.
Serrano Hotel
405 Taylor Street
San Francisco, CA 94102
University of California Berkeley Extension
South of Market Center, 95 Third Street
San Francisco, CA 94103
For more information: please email nkats@upcea.edu or
call the UCEA National Office at 202.659.3130.
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