17th Annual UCEA Marketing Seminar

Mastering Marketing 2.0

Scottsdale, Arizona

February 11 - 13, 2009

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Call for Presentations

Technology now dictates almost every aspect of our marketing strategies. Where print pieces and direct mail were once the mainstays of real world marketing, today they are giving way to ever-changing strategies in the virtual world. But where can marketing professionals learn the next generation of techniques and strategies? From you!

Join us in Scottsdale, Arizona, as a presenter at the 2009 UCEA Marketing Seminar where hundreds of marketing professionals from across the country will gather for this popular three-day event. With more than 20 scheduled sessions, there’s room to share your successful tools, tips, and techniques with an audience eager to learn how you’ve mastered Marketing 2.0.

Feedback from past participants indicates the following topics have been identified as timely subjects for presentations:

• Optimizing Social Media

Blogging
Social networking sites
Advertising
RSS feeds

• Fostering Customer Relationships

Landing pages
Lead generation
Marketing segmentation
Metrics/tracking
Customer Relationship Management (CRM)

• Building Identity

Web design
Overlays
Building relationships with local media
Integrated marketing campaigns
Branding

• Managing Changing Environments

Pay Per Click
Instant Messaging
Ad words
Generational marketing
Virtual info sessions
Media buying
Writing for the Web
Print design
Program development
E-mail blasts
Data mining
Direct Marketing

Presentation Guidelines & Evaluation Criteria

The UCEA Marketing Seminar Planning Committee is seeking presentation proposals that feature effective, innovative and successful marketing and recruiting strategies and practices. Case studies and panel discussions are encouraged and audience interaction is highly desirable. Potential presenters should consider the diversity of seminar attendees (including institution size, budget, staff size, etc.). All concurrent sessions are 75 minutes in length, including a 15 minute question-and-answer session at the end.

Qualifications

Speakers and panel members with unique perspectives, expertise, and presentation abilities are encouraged to submit proposals. The committee reviews and selects presentations that demonstrate the greatest potential for contributing to the overall quality and theme of the conference. A presenter from a UCEA member institution must be included in all presentations.

Acceptance of Speakers

Individuals will be notified about the status of their proposals by October 31, 2008. Each selected presenter agrees to:

Register and pay the early-bird registration fee
Submit a digital file of original handout materials for distribution on UCEA Connect by February 1, 2009

UCEA will make copies of your handouts and provide general AV support. Computers will not be provided.

Call for Presentations Form

To be considered, please submit your proposal using the form found at:

http://ucea.wufoo.com/forms/17th-annual-ucea-marketing-seminar-proposal/

Only proposals submitted using this form will be considered.

Submission deadline is September 12, 2008.

Publication design services courtesy of University of Kansas Continuing Education. (090019)

For more information: contact Natalia Kats, UCEA Director of Conferences, at nkats@ucea.edu or 202.659.3130.